Mike Ponomarew reveals the Factoring Broker Action Plan in his next webinar. Read the article and save your seat today!

There are two types of business models a) “Opportunity” and b) “Industry.” The “Opportunity” focused business model concentrates on making money fast, get in and get out, short term results. These types of businesses seem to come and go quickly as people jump in and jump out of the “Opportunity.” Little emphasis is placed on a product.

The “Industry” focused business model concentrates on the promotion of products or services within an economy. Educating the prospect about “What Is In It For Them (WIIFT),” promoting the Features & Benefits of using the product or service. Through the movement of products and / or rendering of services comes the opportunity to generate income. The focus is placed on short term gain with emphasis on long term growth.

The Factoring “FEES” Principle

Factoring fits into an “Industry” focused business model. If you read my article titled “2011 The State of the Factoring Industry” you understand the economic trends and why Factoring has become the Financing Tool of Choice.

To generate income as a Factoring Broker you have to learn how to “Educate” the prospect about “What Is In It For Them (WIIFT).” Notice I did not say selling, I said educating. There is a major difference.

For many companies following an “Industry” business model, selling becomes an important ingredient in their strategy. Brokering factoring transactions is different successful.  Factoring Brokers learn to adapt a “Consultative Mindset” versus selling. The consumer (prospect) has become marketing resistant. If you have attended one of my speaker sessions, webinars or conference calls you will often here me reference the “FEES” principle

The Factoring Broker Action Plan

1. Find them…

2. Expose them…

3. Educate them…

4. Support them…

Understand if any one of these steps breaks down during the “FEES” Principle – the Factor will not generate Factoring Fees, which means no broker commissions will be paid. Learning to Educate your prospect about WIIFT will produce positive results.

Implementing your Action Plan requires the following;

a) Education

b) Tools & Systems

c) Marketing

Through all of my experience as an entrepreneur and business owner I can tell you this, “There is absolutely, positively no getting around in spending (investing) money in your business.” If you are skeptical to what I saying, immune to circumstance (see my article titled “Factoring Brokers Create Momentum for Success”) you must pay the utmost attention to what I am about to tell you!

If you want to build a Real business, in a Real world, in a Real Industry – Here is the Real Deal – it is going to require Your Time, Your Effort, Your Energy, Your Patience and Money.

Yep money! Like a Website, auto responders, landing or capture pages, squeeze pages, support etc. I can show you how to do it inexpensively but, you have to have Funnel Vision (see my article “A Word of Caution to Factoring Brokers“).

Some will argue that they have already been educated via a course, books etc. Claiming they know the Definition of Factoring and how it works (there is more to it than that guys). Guess what? If you haven’t taken action with the education that you have received up to this point…I hate to tell you but, you really don’t know it! You have probably let your emotions and circumstance get in the way. Working the business (applying knowledge) breeds confidence, overcoming insecurities, neutralizing fear, anxiety and making best use of your time and money.

Be honest with yourself…

The most successful brokers turn off the TV. Instead of sitting in front of the TV for countless hours they are on-line, attending workshops, educating themselves how to harness the power of the internet. Investing time developing their skill set learning to stay ahead of the competition.

If you are reading this article one of three things exist:

1. You believe that something “Bigger” is out there for you
2. You are a seasoned professional looking to maintain momentum, or
3. You’re an information monger lol.

Here is what I know – after working with thousands of factoring brokers, Change happens in a moment. There is a moment when people make a decision to change. Some choose to do nothing and continue to become victims of circumstance. For those that make a change that change takes place from inspiration or desperation. Understand this; Inspiration without a plan, a goal, and a strategy is a fallacy. I am not using this forum as a means to pump you up and get you excited. Like I said in a previous article I believe in intelligence versus hype. The time to be working in the Factoring Industry is right now!

Learning to do the Right Things Right!

The core mission of “TFI” is to educate, enlighten, inspire and support individuals like you to transform your actions into success. “TFI” is poised to revolutionize the Factoring Industry and Factoring Broker Training!

If you believe that something “Bigger” is out there for you. Then this may be the place that you want to start….I invite you to begin the process of “Capitalizing on Your Potential” next Wednesday, February 2nd at 9 p.m. – 9:30 p.m. eastern time

“TFI” Exposed Pre-launch Presentation Webinar

To register for this exclusive presentation please click on this link: https://www2.gotomeeting.com/register/583893731

You will be extremely happy you did!

About the Author: Michael Ponomarew joined the Factoring Industry in 1999. He brings with him more than 27 years of experience in entrepreneurship, marketing, and business management. Mike can be reached at mikep@millenniumfunding.com or by calling 888.652.8298 ext. 45.

Factoring Broker Success

Have you ever heard the saying, “You’re a Dreamer?”

“You’re a dreamer” should not be confused with being lazy or someone that is out of touch with reality.

What drives you? Is it Family, Money / Health / Happiness (Wealth) or is it Circumstance? I must confess dreams and goal setting drive me every day. Dreams are a wish your heart makes and it could be debated that dreams are the most powerful force in our universe. Dreams provide encouragement to escape from circumstance.

Dreams are an imagination a vision of what we can accomplish in life or what we would like our life to be. I have had the privilege to meet and work with thousands of people during most of my adult life. In many cases, I have witnessed that circumstance gets in the way from people following their dreams. What are your dreams?

Now I am not a doom and gloom individual but, given the state of the economy, some would say that we are living in a negative society. When a person allows negative forces to be part of their lives, the negative forces start to influence the individual’s behavior. Their mindset changes to frustration this causes motivation to be taken over by skepticism. The individual becomes worried about things they can’t control and they become a victim of circumstance. Their business loses momentum; they feel isolated to the negative forces that surround them.

It is all in Your Head!

In taking a quote from Steven Covey, “Begin with the end in mind”, it is based on the principle that all things are created twice. There is a mental (first) creation, and a physical (second) creation (Dreams and Goals). The physical creation follows the mental, just as a building follows a blueprint. If you don’t make a conscious effort to visualize who you are and what you want in life, then you empower other people and circumstances to shape you and your life.

Having unrealistic expectations will also have an impact on creating your momentum. Unrealistic expectations become a fantasy of hope that solutions to our problems or circumstance will come easy. A classic example is the individual that has attended a myriad of business opportunity workshops ends up with a garage full of inventory of different products, multiple libraries of information with very little or no success to show.

People tell me that they have bought all kinds of courses but, have done nothing with them. Another course comes out and they buy that one too and do nothing with it. They have good intentions but, never take Action! This process repeats itself until one of two things happen a) they run out of money or b) they become frustrated and act like it is somebody else’s fault that they have not taken Action!

Don’t fall into the trap of following unrealistic expectations, I promise that you will continue to be disappointed.  Each disappointment you experience weakens your physiological state. Your common sense becomes jaded impervious to information, education and advice from industry experts that will help you accomplish your tasks, achieve your goals moving you closer to fulfilling your dream.

I challenge you…

Whether you are new to the factoring business, thinking of re-joining the industry or a seasoned professional looking to get ahead – Next time you set out to try anything in your business, I want you to adapt a mindset to expect that nothing will work on your first, second or third attempt. When you are setting your goals, design your tasks with the expectation that will require at least four, five, six attempts. Want to get ahead and stay ahead? I like to work in 90 day cycles which mean whatever I do over the next 90 days – I don’t expect to reap the rewards until the following 90 days and so on…all this builds experience, confidence and momentum. More to come on this in next week’s article.

With experience comes a learning curve – don’t expect to show up in the Factoring Industry and you are now an expert. I am sure most of you understand that by now. I can tell you this,“It is a lot easier to build a small portfolio of clients (by harnessing the power of the internet) today, then it was when I joined the industry back in 1999.”

I had to knock on doors – yes I knocked on hundreds of doors handing out brochures. I cold called, boy did I cold call ugh! I hired telemarketing agencies – I walked the trade show aisles and sent thousands of direct mailers. I learned the business through hard knocks and developed experience along the way. I learned to do the “Right things Right”, but, you have to execute take Action.

We all have to go through a learning curve and for each individual there will be different learning curve. Some learn fast, some learn slowly, and some are in between. Some need education, some need coaching and some need role models to follow. I want you to understand there is “NO Easy Solution”.

If you continue to cling to the idea that there is an opportunity out there with an easy solution and you expect that everything you try should work first time out you are hallucinating. The Factoring business is a simple business not a get rich quick scheme you are going to have to work at it some-time, part-time, full-time it is like catching a fish you never know how big that fish is on the end of the line. The time to be working this industry is NOW! You know the state of the economy, you understand the trends.

It is time to take Action!

Believe in the power of “Residual Income!” Back in 1999, I received my first commission in the amount of $17.87. It would have been easy for me to blame circumstance, conditions and the industry. There always comes a moment when you make a decision to change your direction. I could have reacted with a negative attitude and become a victim of circumstance. Instead I tackled it with a positive attitude reassuring myself that this check (cheque for my Canadian friends J ) was a sign that I could do the business and that a real business existed out in the real world. I continued to focus on things I could control, executing my daily tasks, striving to meet my goals and following my dream.  In short that commission grew to exceed $1,000.00 due to the many benefits my client received through factoring. Believe in the power of “Residual Income.”

Education + Experience = Your Dream

You wouldn’t be reading this article right now if you didn’t believe in education. You know that education is a necessity in life and in any business. I don’t care how you get it buy it, read it, learn it on your own. It is your responsibility to determine what has been holding back to achieving your goals moving you closer to your dream. This may come as a surprise there is always going to be stuff to buy and things to learn. I continue to learn and invest into programs that will educate me on how to stay ahead of the competition. I read books, I watch videos, I attend workshops on learning new marketing strategies. Here is the key I do something with it – I take Action! It is your responsibility to make use of your education gaining experience along the way. The most important aspect of education is putting the knowledge you learn to use. Following the expectation “that whatever I do with the education, information I am going to attempt to apply it at least six times, work it in 90 day cycles.”

Do you understand where I am coming from? If you haven’t been doing this, it is your responsibility to figure out what has been holding you back? If it is insecurities, fear of failure, self doubt, self criticism, anxiety? News flash you are not alone these are common things that hold people back in taking Action. It is up to you to find the solution perhaps my next article can help with that…by the way “TFI” is just around the corner.

I want to leave with you this thought until next week “Don’t believe that people are born to be successful – it is based around education, experience and developing skills – the only requirements for developing skills is through education and experience, practice and complete dedication to creating momentum.” Help is on the way, Next Week’s Article will address The Factoring Broker’s Action Plan

About the Author: Michael Ponomarew joined the Factoring Industry in 1999. He brings with him more than 27 years of experience in entrepreneurship, marketing, and business management. Mike can be reached at mikep@millenniumfunding.com or by calling 888.652.8298 ext. 45.

A word of “Caution” – don’t get stuck with your head in the sand!

I promised to share a special note of caution. That message begins with telling you 1 in 3 Americans are obese and nine in 10 Americans say their diet is healthy but, only a quarter limit the amount of fat or sugar they eat, and two-thirds don’t eat enough fruit and vegetables, a poll published Tuesday found.

“Americans tend to give themselves high marks for healthy eating, but when we asked how many sugary drinks, fatty foods, and fruits and veggies they consumed, we found that their definition of healthy eating was questionable,” said Nancy Metcalf of Consumer Reports Health, which conducted the poll.

Of the 1,234 American adults polled, 89.7 percent said their diet was “somewhat” (52.6 percent), “very” (31.5 percent), or “extremely” healthy (5.6 percent). But, 43 percent of the survey respondents said they drank at least one sugary soda or other sweetened drink every day, and just one in four said they limited sweets, sugars or fats in their diet, the poll conducted in early November found.

Four in 10 Americans said they ate “pretty much everything” or “mostly everything” that they wanted, the poll found. Few count calories or weigh themselves, but when they were asked to self-report their weight, four in 10 were off-track.

A third said they were at a healthy weight when they actually had a body mass index (BMI) of an overweight or obese person, while eight percent thought they were overweight or obese, but their BMIs suggested they were not.

One in three adults is obese, and losing weight is the second most popular new year’s resolution this year after quitting smoking, according to a poll published last week by the Marist College Institute for Public Opinion.

Three in 10 Americans surveyed by Consumer Reports said they eat five or more servings of fresh fruit or vegetables daily, as recommended by health officials.

When they were asked why they didn’t eat more vegetables, the most common reason given by the poll respondents was that they thought they consumed enough already.

The next most commonly cited reason for not eating the recommended amount of veggies was that they are hard to store or spoil too quickly — an excuse given by 29 percent of Americans.

Seventeen percent said someone in their household didn’t like vegetables, the same number said vegetables take too long to prepare or are too difficult to prepare, and 14 percent said fresh vegetables are too expensive.

Thirteen percent said, quite simply, they don’t like vegetables. Did I get your attention? I hope I did!

Do you know why I am sharing this information with Factoring Brokers?

Taking an excerpt from last Tuesday’s article (2011 The State of the Factoring Industry) “Wealth is not all about money, it is physiological, spiritual, emotional and physical. You can have all the money in the world but, if your health is gone Your are done.” What are you doing to stay healthy? A strong body creates a strong mind. A strong mind forms a positive foundation to work your (any) business in an organized, persistent and determined manner. I am often asked by Factoring Brokers what is the single most important thing that they should do in their business to make it successful. My answer….Creating and maintaining momentum!

Don’t get stuck with your head in the sand!

What are you doing to make money in 2011? It doesn’t matter to me what business you are involved with understanding the power of Social Media/Social Networking versus building your business off-line is crucial to success. Attracting prospects, developing new customers, signing up new clients translates into making money an important component of creating wealth. This is not a big secret “the world has changed!” I have been studying social media / social networking for the past 16 months. Social Media involves sharing a message, educating through video like YouTube, Vimeo or Slideshare.net (power point presentations) or Flickr.com (photos) or scribs.com (printed material). Social Networking engages in conversation or associating with somebody else (Facebook, Twitter, Linkedin etc). This Social technology creates “reach” giving your business the ability to communicate your message to countless groups and individuals.

When I joined the factoring industry in 1999. The internet was just picking up. I made use of technology back in 2001 when I created a landing page (www.bizline.biz) that served as my net to capture prospects. By Harnessing the Power of the internet, I was able to drive prospects and educate them at the same time. I was able to duplicate my efforts through technology while I was away doing something else. The way businesses are prospering is changing – today marketing is not measured on the size of your wallet but, on the content, education, information, relationships that you develop. This is a fact!

It doesn’t matter to if you are an entrepreneur a small, medium or large company. You should consider creating a “VOICE” for yourself / your company i.e. Blogs, Facebook, Twitter, Youtube. Pay attention to the tone of your “Voice” i.e. funny, serious, sarcastic  make it you! It may even help you find a job if you are unemployed. Understand this it is not about spamming or selling it is about creating value of information. Make use a website – don’t have a website? No excuse – there are so many inexpensive website developers out there, type in (website development inexpensive) into Google or visit www.99designs.com.

Need help with developing an award winning logo visit www.logotournament.com for about $250 you can have hundreds of companies submit the creative high quality design for your logo. You pick your logo and the company that developed it is paid the $250, compare that to a graphic artist wow! Need help developing a blog? There so many free blogging sites ie. www.wordpress.com. you can use your blog site to act as your website. Oh in case you didn’t know, this blog site is a word press site

How will you respond?

This is a vital next step in any conversion process. Developing a one to one relationship with your prospects translates into cultivating customers/clients. How are you going to respond? What channel of communication are you going to use phone, email, comments section etc? Are you suffering from some anxiety, lack confidence, terrified in the thought of communicating with people? Understand that email and the telephone are never going to go away. Don’t know what you are going to say?

Don’t worry I will have more on this over the next few articles.

We are living in an “Information & Knowledge” economy. It is my opinion that the intelligent person wins in a “Knowledge” economy. How do you become smart? Do your homework research your industry, learn from your industry experts, invest the time to know your business in and out – It is the person that has immediate access to content wins in an “Information” economy. Folks whether you like to admit it or not we are living in a knowledge economy, the marketing and networking world has changed it is content, content, information driven.

If you are proactive and you understand this axiom  “Either You are going to learn and teach your competition how to win or they will teach you!” You are on your way toward taking the next step. Your New Year’s resolution should include learning about all the FREE technology that is out there. How you will fit in? We are all unique in our contacts, professional skills and background. Start somewhere it is better than not starting at all – You will be one step closer to Capitalizing on Your Potential!

Tunnel Vision vs. Funnel Vision

What type of business person are you?

Tunnel Vision – An individual that:

• Focuses on today’s and monthly results
• Focuses primarily on execution
• Is ignorant to Trends
• Is hard to change the way they do things
• Views future investment as a negative

Funnel Vision – An individual that:

• Is Proactive
• Pays attention and understand Trends
• Willing to try new things – experiment
• Has a vision and realistic attitude
• Budgets accordingly

Try to look through the Windshield and Not the Rear View mirror

Don’t dwell on the past – we all make mistakes. I recognize some of you may be out of work and right now it seems like a monumental hill to climb. I get it and I understand. Don’t get stuck with your head in the sand. Like I said before,  “if you learn to anticipate what is going to happen, you can learn to take advantage of the hard times and profit during these hard times. Take time to learn – set aside some time each day to be proactive. It is your investment of “TIME” that is what I am talking about. Don’t be naive understand the trends, learn to Funnel your prospects in and create momentum. However, a lot of things go into creating and maintaining momentum in today’s economy! More to come over the next few articles.

About the Author: Michael Ponomarew joined the Factoring Industry in 1999. He brings with him more than 27 years of experience in entrepreneurship, marketing, and business management. Mike can be reached at mikep@millenniumfunding.com or by calling 888.652.8298 ext. 45.

With the New Year, comes resolutions, renewed hope, a time to refocus, re-energize our efforts in hopes they come to fruition. With the New Year comes a season of change. This is not about pumping you up, I believe in intelligence vs. hype, facing reality and becoming aware of what could be in store for us in 2011.

Over the next fifteen days I am going to share a special message with you, send a special note of caution, and expose you to “TFI” – that I believe will revolutionize the Factoring Industry.

So what is this special message I wanted to share with all of you? That message begins with telling you that people converge on making money when the economy is strong and things are going well. When consumer confidence is high so is motivation in making money, it doesn’t matter on the type of business. When the economy starts to turn for the worst and consumer confidence begins to decline so does the urge to make money.

Given the credit crisis and the greatest economic meltdown since the great depression many businesses and people have begun to think these hard times will go on forever. Not to depress you but, all indicators point to a bleak 2011. When times get tough people become complacent and worried they become reactive instead of proactive, their focus changes to survival vs. making money.

The Financial services industry has undergone radical changes that have shaped the way we spend, save and invest. One thing that I have learned from other successful people is to be successful and remain successful you must try to anticipate the road ahead.

Let me explain by using an example of playing video games with my son. It is usually a sobering, humbling experience for me because it seems that my son always creams me. It is not because he is bigger, stronger, faster or smarter than me – it is because he has played the video games before…he knows what twists and turns are coming next which pitfalls, bad guys etc. to avoid. You see he has played the game before and he knows what is coming. He has learned to anticipate what to do next in the video game vs. me reacting to what is happening.

Truth be told this reaction causes me a little stress (lol) and ultimately losing the game. So why am I telling you this? It doesn’t matter to me what business you are involved with learning to become proactive vs. reactive and learning to anticipate what is going to happen in the future will help you become and remain successful. In my opinion if you learn to anticipate what is going to happen, you can learn to take advantage of the hard times and profit during these hard times. Take time to educate yourself, understand the trends, why these trends happen and your skepticism, your fear will turn into reality and confidence.

We have to learn to see the world as it is, not worse than it is, be smart and understand where our economy is going, why is it going that way and how do you fit in that world.  I don’t want to be the bearer of bad news but, I believe that the economy could still grow worse than it already is – However, if we can anticipate what is going to happen then we can look at ways that we can make money in any market place. That is what my message is all about.

Here is a question for you – “What drives the economy?”

Is it interest rates? In my opinion interest rates are at the lowest that can be offered. Mortgage rates are at their lowest but, no homes are being sold. So what is it that drives the economy?  It is spending!

When people are spending money they have a different mindset. The mode is different and people behave differently. The higher the demand the more businesses have customers, the more they expand, the more employees they hire. The economy moves in a positive direction. Statistics show that 70% of spending is consumer spending.

Understand the trends – Over the past 30 years this consumer spending has taken place by the baby boomers (largest middle class in history). Did you know that 10,000 baby boomers will turn 65 each day for the next fifteen years! Statistics show an individual’s highest earning capacity comes between the ages of 35 – 55. When these baby boomers aged to this bracket they spent more money why? They developed more disposable income, they were raising families, bought bigger houses, accessories etc. which all costs money (spending).

When the baby boomers aged to over 55 they began to focus more on saving money for their retirement vs. lavish spending. Fast forward to today the baby boomer generation a major percentage of population is saving vs. spending. They are aging, retiring which has already caused a strain on health care and it will become more expensive as time goes on.

Now, consider the unemployment rate is at the highest it has ever been and the average person that is unemployed has been out of work for at least nine months. You now have this staggering amount of people holding onto the money that they have versus spending. What about the real estate and stock market disaster wow! The demand for credit has shrunk amongst consumers in spite of the stimulus plan and bank bail outs.

Over the last year we have seen the single biggest drop in over 60 years for demand of credit. People are focusing on trying to pay back more than they borrow which means consumers are not spending using credit.

This is a great strategy for the individual versus improving the economy. Look at the banks, they are not lending money therefore, they are not earning interest. Small business lending continues to be slashed and individuals are not borrowing because they are focusing on repaying their debts. Businesses are not receiving loans because banks are skeptical when profitability is on the decline. Banks now focus on earning money through ancillary services and securitization.

So what are we left with?

Small business which is the back bone of the economy is not receiving bank financing. Small business which is the major employer in the economy is not expanding do to the lack of spending. Consumer confidence is on the decline and higher unemployment is on the rise.

So why am I telling you all this?

With all the uncertainty what remains strong and profitable is the Factoring Industry. When the economy is weak companies use factoring to help them survive. Over 82% of small businesses are reporting poor cash flow. Customers are taking longer to pay for their invoices. Over the past few years factoring has become the financing tool of choice. In many cases it is the only choice.

If you are reading this then you believe that something bigger is out there for you. Well, you are right – It is time to get smart and decide that you are going to take advantage of this situation. See yourself as part of a solution, with all the free technology available out there building a small portfolio of factoring clients now will translate to larger commissions when the economy improves.

Learn to leverage your skills, background and contacts whether you are employed / unemployed. The stock market will come back like it did in the 1930‘s and 1970‘s. Things will improve but, it will take time. Put yourself in a position that you are going to educate yourself. I don’t care how you do it…Learn to take advantage of all the tools and information available to you.

You need to know what you are doing in the factoring industry or in any other industry.

This is not an industry where you have to carry inventory or exhaust large amounts of money. If you don’t know what you are doing then it is better to do nothing. You will save yourself frustration. If you lack confidence have anxiety find yourself some role models that have done well in this market place. History tells us you can do well in very tough times if you are not fearful, become educated and you learn to anticipate, be proactive, do the right things right.

Wealth is not all about money; it is physiological, spiritual, emotional and physical. You can have all the money in the world but, if your health is gone you’re done. So my message concludes by saying this – “You may want refocus and consider helping small to medium sized business (through such difficult times) which is the back bone of this country get back on its feet. Understand the road ahead taking advantage of this time, this opportunity. Learning to add more value to your family, to your business and in other people’s lives can help you do well emotionally and financially.”

With all this said, I must share a special note of caution with all of you – watch for it over the next few days.

About the Author: Michael Ponomarew brings with him more than 24 years of experience in entrepreneurship, marketing, and business management. Mike can be reached at mikep@millenniumfunding.com or by calling 888.652.8298 ext. 45.

The more things seemed to change the more they stayed the same. The reality is the credit crisis continued to inhibit growth due to the record bank declines. Traditional forms of financing have become an anomaly to cash flowing small business. With all the uncertainty, looming for 2011 the Factoring Industry remains strong, recession proof and has become the financing tool of choice.

“TFI” is launching January 3rd, 2011 and with over 100 years of Industry experience “TFI” is poised to revolutionize the Factoring Industry and help small business…more to come!

To receive your answer, you must learn to observe the way people are communicating with each other in 2K10. You must also realize that we are living in a revolution in the way people find products, find services and choose companies to do business with.

In 2K10 practically all of us turn to the Web to research information before making a buying decision.

Am I right?

Ask yourself, “How many times over the last week did I use Google to search for some information?”

Learning to Harness the Power of the Internet and taking advantage of the Social Media rage has become main stream marketing – if you are not on it you are slowly being left behind.

Ten years ago marketing was judged by the size of your wallet. Today it is about creating reach and learning how to communicate effectively with the masses.

Note I said effectively. To be successful and grow your business, you must match the way you market your services with the way your prospects are choosing to learn about and shop for Factoring.

You may not know this but, your prospects and referral sources are hanging out at public watering holes like Facebook, LinkedIn, Twitter, YouTube, etc. Your prospects are being attracted to creative landing pages that expose and educate them about “WIIFT” or What’s In It For Them!

Blogs are quickly replacing Websites as a source for information and more and more prospects are participating in webinars vs. live appointments. Social Media creates the opportunity for you to engage with your prospect and build credibility.

People have become marketing resistant and you need to think of ways to stop interrupting your prospects and get found or attract them to you.

How??

By sharing content and giving – giving information. Educating your prospect about what you do, the services you provide and how you can help them today is what it is all about.

Direct mail is not gone but, it has to create curiosity. It has to create an opportunity for the prospect to engage and learn about “WIIFT”.

This is extremely important and I want you to think about what you are about to read…

If you understand what I am trying to tell you, you are going to be on your way to taking advantage of the Social Media revolution. Your prospects will find you if you learn to write about something worth reading, saying something that is worth listening to or doing something worth writing about.

This can be achieved by dedicating your time to learn how Harness the Power of the Internet through landing pages, social media, blogs, webinars.

Keep It Simple – Keep It Creative!

Create messages that you can produce and spread at great REACH of Speed. Go for it – it’s fun and simple!

About the Author: Michael Ponomarew brings with him more than 24 years of experience in entrepreneurship, marketing, and business management. Mike can be reached at mikep@millenniumfunding.com or by calling 888.652.8298 ext. 45.

Whether you are new to the Industry or a Seasoned Cash Flow Professional this may be one of the most important presentations you may ever watch in this Industry!

Success in this Industry boils down to “2” Things

1. Your Ability to Market Your Services

2. Your Ability to Respond to Your Prospects

I am qualified to tell you this because over the past 10 years I have made every mistake. This is not a theory it comes from Experience…

I have cold called thousands of companies.

I have knocked on hundreds of doors.

I have burned through thousands of dollars placing newspaper ads, attending trade shows, and distributing brochures.

I have talked to countless numbers of referral sources and wined and dined the best of them.

Until…

I figured out How to Harness the Power of the Internet, I wasn’t going anywhere fast.

You will be blown away on How Easy it is to Tap into Technology……Technology that is at your finger tips! Many Factoring Brokers simply don’t have the time or the understanding of How things really work out in the Real World!

The Factoring Industry continues to burst wide open with opportunity – you must understand that business owners, shop, learn and make financing decisions in a whole new way compared to just a few years ago. You need to change the Way you Look at Things or face marketing extinction! Why am I telling you this? Because our business is 75% consultant driven, we rely on people like you to bring us business.

End the Isolation you may be feeling, it is time to take action NOW! If you’re like me and have grown up with a traditional Marketing education that only focuses on the four “P’s then it is time to unlearn what you have learned or face the reality of being left behind.

On-Line vs. Off-Line see for yourself – you are going to be extremely happy you did!

Reserve your spot for next Wednesday, May 26^th at 9:00 p.m. eastern time by clicking on the link below. You will be extremely happy you did!

REGISTER HERE: https://www2.gotomeeting.com/register/210265251

Next Webinar Coming Soon…Stay Tuned!

Earning $50,000 – $250,000 per year?
Full-Time, Part-Time, or even Spare Time!

Today’s Credit Crisis can be Your Opportunity for Wealth! To say times are tough would be a gross understatement.

Unemployment rates are skyrocketing and the U.S dollar is trading at an all time low against the euro and yen. These and other factors have created the perfect storm for this recession and a downright disaster in the dying credit markets.

Small to mediums sized businesses that need the cash are turning to Factoring companies to sell their accounts receivable and get the cash they need fast!

That’s where you come in…

By leveraging your professional skills and background it’s possible to
earn $50,000 – $250,000 per year brokering factoring relationships.

Tuesday, March 23rd, 2010 – Two Times to Choose From!

Click Here for 2 p.m. EST

Click Here for 9 p.m. EST

We are sorry you missed this webinar. Please sign up below to be notified of our next event and the latest factoring news.

To find out more Register for this FREE Webinar where you will learn:

• Why now is the single best time in the history of factoring to be taking part in this lucrative $136.1 billion dollar industry
• How to work once and get paid over and over again for up to 5 years
• How you can leverage your professional skills and background to earn substantial income brokering factoring relationships
• How You can set Your Own Schedule, Build an On-Line business, and Control your Financial Future
• The Four Step process to start finding clients and earning income right after the Webinar

Come spend 30 minutes with Mike Ponomarew and discover how to make money in 2010 as a factoring broker!

Join us Tuesday, March 23rd at 2 pm or 9pm EST to discover how to profit with alternative financing.

Nearly 80% of North American companies report that the economy has had a direct negative effect on their business with a majority citing lack of funding, tightening cash flow and a slowdown in customer payments.

The Alternative Business Finance Industry is bursting wide open with opportunity and experiencing unprecedented growth in assisting small to medium sized business with their cash flow endeavors.

Yet an astounding numbers of companies are not aware of this $136 billion dollar industry and the cash flow instruments available to them when the Bank says “No!”.

The credit crisis and economic meltdown has also created an opportunity for business professionals and individuals seeking a career change to earn substantial residual income in brokering, buying and selling invoices.

Plan to attend the complimentary webinar titled The Alternative Finance Industry Exposed hosted by The Business Accelerator Inc. and Millennium Funding. You will learn how to Capitalize Your Business, Your Potential and Your Future.

We are sorry you missed this webinar. Please sign up below to be notified of our next event and the latest factoring news.

This all new webinar is scheduled Tuesday, March 23rd – Two Times to Choose From!

2 p.m. EST – https://www2.gotomeeting.com/register/539521594

9 p.m. EST – https://www2.gotomeeting.com/register/502269690

While this career is fairly foreign to most folks, it is quickly becoming a very “Hot” opportunity, since bank loans are hard to come by.

By definition, Factoring allows small business to get funding based on their current accounts receivable. “It’s a huge business and, at a time when people can’t get other types of lending, factors are skilled experts at lending against accounts receivables” (says Joy Victory at Payscale.com). There has never been a better time than now to create another income stream by becoming a factoring broker.

If you are looking to supplement your income to meet household monthly expenses, mortgage payments, make greater contributions to your 401K, other retirement plans or seeking a career change, then this may be a perfect opportunity for you.

The great thing about brokering (finding companies in need of cash) for the Factor is you create residual income. This means you will be paid a commission on a monthly basis as a percentage of the fees collected by the Factor.

With the proper knowledge, training and support and with little or no experience in this industry one can learn in little than 24 hours how to implement and execute “The 3 Step Brokering Process”.

This simple process includes:

Step 1 – Finding the Prospect

Step 2 – Gathering 3 Items of Information for the Factor

Step 3 – Submitting the Information to the Factor

Once the process has been completed the Factor will then take over and conduct the necessary due diligence, communicate with the client and close the transaction. As a Factoring broker you can participate in as little or as much as you wish in the transaction. Most Factors are willing to pay full residual commissions to a broker who simply finds a qualified prospect and introduces that prospect to the Factor.

Want to learn more about how you can participate in this explosive opportunity?

We invite you to do a little scratching beneath the surface and join us for a 45 minute Complimentary Webinar hosted by The Finance Institute and sponsored by Millennium Funding and Business Accelerator Inc. It doesn’t hurt to educate yourself… nor does it hurt to talk with Industry Practitioners to get all the facts. You may really like what you see, and it may open new paths in your mind to a new way of business.

This webinar will take place on Monday, March 1st at 9:00 p.m. (EST) – Click the banner below to register.