Let’s say you are in business for yourself and begin your morning ritual.
Coffee.
Email.
Facebook.
You know…not quite ready to get into the day-to-day stress of work, employees, and cash flow issues.
Then you see this on Facebook….
Invoice Factoring has entered social media…and in a BIG way.
And when something enters social media…it becomes mainstream. And mainstream means, potentially, big profits.
Fundbox.com is just one such factoring company* that understands the importance of social media, websites and online marketing.
*[UPDATE: Tomer Michaeli, co-founder at Fundbox, was nice enough to contact us and give us a bit more insight to their business model. – “Fundbox is not a factoring company…We are a technology company that is allowing small business owners to turn their outstanding invoices into cash online. We don’t buy the receivables, but rather offer an advance based on them using our next-generation underwriting algorithm.” said Tomer.]
Not convinced your factoring business needs an online presence?
THIS is what you better be looking at…
This invoice factoring post has:
- 74 Likes
- 17 Comments and
- 13 Shares
First off, this is a paid advertisement or sponsored status update on Facebook. Typically advertisements on Facebook don’t cost much and they can be targeted very well if you know your customer base.
If you think Facebook is really a product for the users please think again. Ultimately, the user IS the product that can be wrapped up and sold to an advertiser. This is great for advertisers looking to target their message to a specific demographic.
Secondly…look at the response!
17 Comments. – People are talking, asking questions.
13 Shares – People are interested enough to share with their “friends”
So, what does it take to make sure your Factoring Company is up to speed?
A factoring website.
A marketing plan.
Frankly, the first part, a factoring website, is a no brainer. We helped our readers almost a year ago get way ahead of the curve when it came to looking good online and having easy-to-use cutting edge technology.
Your factoring website needs to…
- Look professional
- Provide useful content for readers
- Utilize search engine optimization (SEO)
- Have a contact and submission form people can use 24/7
- Link to social media
- Be easy to update
- Contain a clear call to action
The second part is not really that hard. I mean sure, marketing does take work, but how hard is to find a business that needs money?
The question really is how will you get in touch with those potential factoring clients?
- Email? Postcard?
- Word of mouth? Networking?
- Adwords? Social Media?
- Facebook Advertisement?
With advertisements like this showing up all over the place, businesses that have thought about factoring, but have been stuck on the sidelines, are going to be looking for someone to help them.
Will you be ready?
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