Earth Day Tips For An Ecofriendly Factoring Business

April 22nd will mark the 46th annual Earth Day, an internationally recognized holiday that promotes environmental conservation and energy efficiency—does your factoring company/brokerage have a plan to contribute to the cause? If not, no worries—there is still time to come up with something. From making your factoring firm more ecofriendly to choosing an ongoing project with which to get involved, there are numerous ways that your factoring business can join the movement and do its share. In the office... Reusable Pens - The Secret Savior Some of the most wasteful products are those that you would never expect—disposable pens, for example. Each day, the Americans throw away more than four million disposable pens, all of which are … [Read more...]

Marketing Apps and Tools to Help Your Invoice Factoring Business Soar

Let’s face it – sometimes your marketing strategy can take the back seat when it comes to building and growing a small business. This can be especially true for invoice factoring companies, in which often times, employees wear more than one hat. Whether your marketing team is one person or ten, these tools are sure to help you expand your marketing operations and increase brand awareness. Hootsuite It’s impossible nowadays to market your business without social media. However, the amount of social media tools we’re now expected to keep up with can be overwhelming. Lighten your load with a tool like Hootsuite, which is a social-media management system. With Hootsuite, you have the capability to maintain and schedule posts for all of your … [Read more...]

What Now? Moving Forward in the Factoring Business After Being Defrauded

Behind every successful entrepreneur there are A LOT of failures, especially in the world of factoring. Being defrauded is a part of the factoring industry and it’s only a matter of time until it happens to you on some level. However, there’s a difference between coming out on top and going under. Here are some ideas on how to deal with being deceived and what to do when you find yourself asking, “What now?” (This article is a follow up to Protecting Yourself From Liars in the Factoring Industry  - Part 1) Add it to your business plan We know—this sounds a little crazy. But calculating losses into your expenses before they even happen is a smart idea. Think of this as your ‘rainy-day’ fund: just like you wouldn’t go into retirement … [Read more...]

Simple Cost-Cutting Strategies for Factoring Business Owners

It’s no surprise that factoring businesses, new or old, rely on steady and abundant cash flow in order to be profitable. Being smart about how and where to efficiently manage funds can make or break the difference between flourishing and floundering in the world of factoring. Check out these ideas on how to cut costs so that you’re not overspending in areas that could be hurting your factoring company. Replace Print with Social Media It may not seem like a big deal, but the use of social media for marketing is no longer an option. Given that social media/networking is the top online activity in the US, small businesses can use it to capitalize on increased brand exposure, web traffic and even possible sales. Social media offers … [Read more...]

Finding Some Luck In The Factoring Business

How many times have you read about a new startup and kicked yourself because you had the same idea? I remember when I was in college there really weren’t any big name coffee shops on every corner but there sure were a lot of students hanging out at the cafeteria sipping on coffee while studying. Fast forward a few years later and the idea of Starbucks seems like such a no brainer. When we started our factoring company a few years ago the concept of financing accounts receivable was anything but new. There were many competitors with vast amounts of experience in the asset based lending arena. Prior to jumping into the ring we had diligently written our business plan, thoroughly studied our niche and built a marketing plan with the … [Read more...]

Four Terrific Productivity Tricks for Factoring Broker

We all know how amazing it feels to be productive. How come sometimes it feels like we’re the most productive on Saturday mornings when we don’t necessarily have to be? Being productive at the office can be a challenge, but it’s not impossible. Setting yourself up for success is crucial to getting the most out of your time. The following tips include small changes that factoring business owners can make in their day-to-day activities to maximize their productivity. Turn on an alarm clock Most of us only use our alarm clock once a day (or more if you’re a repeat snooze-offender): when we wake up. However, most of us have different periods of ‘peak productivity’ throughout the day. Ask yourself: when do you feel like you’re consistently … [Read more...]

4 Online Marketing Predictions for Factoring Business Owners in 2015

A strong online presence is vital to marketing your factoring business in 2015. With ever-increasing competition for shrinking Google real estate, slapping up a website and establishing accounts on Facebook, Twitter and LinkedIn simply won’t cut it anymore. The cash flow industry is competitive and online marketing can prove challenging to any factoring business. Change is the only constant in digital marketing, but here are four predictions that should hold true for online marketing in 2015. 1. Mobile matters more than ever Think about the last time you performed a Google search at home. Did you start up your desktop or pull out a phone or tablet? Even if you did the former, it’s likely a huge chunk of your prospects did the latter. If … [Read more...]

Factoring Business on the Go: 10 Essential Apps for Factoring Professionals

Savvy factoring professionals understand the shifting landscape of business. Customers use mobile technology to engage with your company at all hours of the day and night, from all over the world. Since these tools are readily available, it’s important to use them to your advantage. Below are ten essential mobile applications for staying connected to the most important parts of your business. Add them to your arsenal to take your factoring company to the next level. Stay in touch with clients and contacts. Communication is the key to building a factoring business and serving your clients, so use these apps to follow up even when your desk is 1,000 miles away. • Salesforce1: Salesforce’s comprehensive app puts your lead and customer … [Read more...]

IFA Announces New Factoring Training Classes

The International Factoring Association has just announced NEW training courses and meetings,giving you more options for continuing education and networking! Learn Invoice Factoring With IFA Mark your calendars for these upcoming training courses and events: Digital Marketing May 1 - Webinar The Law and Business of Factoring June 23 - 24 - Planet Hollywood - Las Vegas, NV Account Executive / Loan Officer Training Course June 26 - 27 - Planet Hollywood - Las Vegas, NV Meeting for Women in Commercial Finance July 14 - 15 - Paris Hotel - Las Vegas, NV Transportation Factoring Meeting September 11 - 12 - Omni Nashville - Nashville, TN Portfolio Operations and Monitoring October 13 - 14 - Planet Hollywood - Las Vegas, NV Credit, … [Read more...]

Marketing The Right Way For Factoring Business

New clients, we all want them and we try everything in our power to find them. The internet along with social media has made it possible for almost anyone to get their message out to the masses at an extremely low cost. With an internet connection and a very small marketing budget you can create a web page, post content on Facebook, LinkedIn, YouTube and a variety of other outlets depending on your specific need or preference. Our position in the factoring business has always been to keep a lot of irons in the fire when it comes to marketing on the internet. As important it is to have a great website, it is just as important to create useful content to educate our audience about what we do and how our services can benefit their … [Read more...]