What are the most effective marketing methods to find new factoring clients?

This is a vital question confronting all factors and factoring consultants, especially those new to the business. Yet surprisingly little is written to answer such a key issue.

This book shows which tools work (and which haven’t worked) for seven professionals in the industry. You Will Discover:

• The most effective methods which have the lowest cost – or no cost at all.
• Methods too often used by newcomers which are quite expensive and generate very little (if any) business.
• How to define your “choice client” then identify and zero in on that audience.
• Specific advice about what to do (and what not to do) as you get started.
• Unique methods not often considered when planning a marketing strategy.
• An analysis of all the marketing tools presented including:
• The business cards used by the author and each contributor.
• Charts reviewing marketing resources recommended by the writers.
• A chart summarizing all the marketing methods described in the book, including their relative effectiveness and cost.
• Sensible yet easily overlooked practices of highly effective networking.
• A sample public speaking presentation by one of the best in the business.
• Essential yet simple guidelines for making your web site a knockout instead of a yawner.

**Click Here to Download the Marketing ebook for only $13.95**

Or Combine as a Special Bundle

**Click Here to Download the entire Small Factor Series – 6 ebooks in all – for only $95.00**

About the Author: Jeff Callender has been factoring small receivables since 1994. With his books, articles, web sites, classes and workshops, he has taught thousands how to profit with this lucrative investment. This book reveals the essentials you must understand in order to safely make these remarkable returns.

No matter what industry you are in, it is easy to get bogged down with the little things.  

Some people are so focused on their business name, business cards, stationary, website, and office furniture, they forget the biggest goal;  

Getting the Phone to Ring!  

Sure it sounds basic, but you wouldn’t believe the number of people who focus on everything but getting the phone to ring. Matter of fact, you should be spending at least 70% of your time looking for future business. If you fall below 40% you need to reprioritize or hire out some of your time consuming work.  

So how do you do it? Well, when it comes to marketing, you should be focused on three areas.  

1. Clear Message - Chances are you can ‘talk the talk” when it comes to your business. You might even be able to talk circles around colleagues, but that wont help you in your marketing. Oftentimes people create elaborate marketing messages that only confuse people. People don’t need any more confusion in their lives. Matter of fact, they will gravitate to the least confusing solution. Make sure your marketing message speaks, clearly, to the intended audience.  

2. Qualified Mass – Don’t send your marketing message out just random. Target your market. For example, if you wish to target staffing agencies, placing an advertisement in the newspaper is too costly for the off chance someone who runs a staffing agency is reading that part of the paper. Conversely, you need only open your phonebook, search the Internet, or go through a good list company to get all the names and addresses your want.  

3. You Just Want Them To Call – The goal of any marketing should be for the potential client to want more information. Sometimes consultants put too much information in their marketing. So much in fact the reader has already made a decision on whether or not they need your services. Your goal should be to include just enough information so they are curious enough to call you; that is where deals will be made.  

In the end, it doesn’t matter how great your product or service is if no one calls you to ask for more information. Focus your efforts on marketing, test different methods, and get that phone to ring. The rest will take care of itself.