To receive your answer, you must learn to observe the way people are communicating with each other in 2K10. You must also realize that we are living in a revolution in the way people find products, find services and choose companies to do business with.

In 2K10 practically all of us turn to the Web to research information before making a buying decision.

Am I right?

Ask yourself, “How many times over the last week did I use Google to search for some information?”

Learning to Harness the Power of the Internet and taking advantage of the Social Media rage has become main stream marketing – if you are not on it you are slowly being left behind.

Ten years ago marketing was judged by the size of your wallet. Today it is about creating reach and learning how to communicate effectively with the masses.

Note I said effectively. To be successful and grow your business, you must match the way you market your services with the way your prospects are choosing to learn about and shop for Factoring.

You may not know this but, your prospects and referral sources are hanging out at public watering holes like Facebook, LinkedIn, Twitter, YouTube, etc. Your prospects are being attracted to creative landing pages that expose and educate them about “WIIFT” or What’s In It For Them!

Blogs are quickly replacing Websites as a source for information and more and more prospects are participating in webinars vs. live appointments. Social Media creates the opportunity for you to engage with your prospect and build credibility.

People have become marketing resistant and you need to think of ways to stop interrupting your prospects and get found or attract them to you.

How??

By sharing content and giving – giving information. Educating your prospect about what you do, the services you provide and how you can help them today is what it is all about.

Direct mail is not gone but, it has to create curiosity. It has to create an opportunity for the prospect to engage and learn about “WIIFT”.

This is extremely important and I want you to think about what you are about to read…

If you understand what I am trying to tell you, you are going to be on your way to taking advantage of the Social Media revolution. Your prospects will find you if you learn to write about something worth reading, saying something that is worth listening to or doing something worth writing about.

This can be achieved by dedicating your time to learn how Harness the Power of the Internet through landing pages, social media, blogs, webinars.

Keep It Simple – Keep It Creative!

Create messages that you can produce and spread at great REACH of Speed. Go for it – it’s fun and simple!

About the Author: Michael Ponomarew brings with him more than 24 years of experience in entrepreneurship, marketing, and business management. Mike can be reached at mikep@millenniumfunding.com or by calling 888.652.8298 ext. 45.

It’s actually pretty simple to keep the conversation rolling if you use these seven questions.

What type of business are you in?

How did you get started?

How long have you been doing this?

What do you like most about your business?

What are the biggest challenges in growing your business?

Do you ever have to wait for customers to pay you?

Would it be helpful to have access to cash without debt, whenever you wanted?

Why do these questions work?

Most people, especially business owners, like to talk about what they are doing. The questions help break the ice without being threatening. They let you shine as an attentive listener, all the while gathering information and gently directing the conversation towards the factoring services you provide.

At some point there will be an opportunity to tell them about your business.

Then you can simply respond:

“I help businesses get the money they need to grow, meet payroll, or pay bills. We provide financing solutions by turning invoices and accounts receivable into cash, in as little to 24-48 hours. Please give me a call if you or anyone you know ever needs working capital without debt.”

Be sure to exchange business cards and follow up the meeting in a couple of days with a phone call, brochure, or personalized email. Even if the new contact does not need to discount invoices, they might refer other companies in need of factoring services.

Networking for factoring prospects does not have to be painful when you use these friendly questions to let the business owners do the talking!

Looking for more ways to market your factoring services?

Be sure to read Marketing Tools For Small Factors and Consultants, a compilation of the best marketing techniques shared by 7 successful factoring professionals.

FactoringInvestor.com has quickly become the online information source for businesses, consultants, and brokers. With exclusive and up-to-date content, FactoringInvestor.com keeps both new readers and existing subscribers returning for more.

What does this mean to you?

Now that we have built consistent traffic for the past 12 months and boast over 75 unique articles, we are pleased to offer a limited number of companies the opportunity to generate leads with targeted online advertising. Your company could be featured directly on FactoringInvestor.com.

‘But I already use Google Adsense!”

Google Adsense is great but it does have one major drawback. Any article written about factoring (or something remotely similar like factoring a polynomial equation in math) runs the risk of displaying your advertisement. Even worse, if someone clicks on your ad, you paid for a lead – whether they need your information or not!

The solution? Advertising on FactoringInvestor.com puts your message in front of a very specific audience – companies and individuals interested in selling invoices! These are prospects that read multiple pages and return over and over again to FactoringInvestor.com!

‘But how do I know it will work?”

Your goal is our goal. We are looking for companies like yours to achieve results! The better your results, the more likely you will continue to provide quality services to our readers (and advertise with us!)

Additionally, we are offering a 50% discount on any online banner ad order placed during the month of September.

Our already reasonable rates are available at this half-off special with just a three-month commitment, as outlined in the Publisher’s Rate Card. Plus, to make it easy on the budget and your time, our web team will create the banner ad at no additional cost (a $125 value).

Still on the fence?

Any new company advertising on FactoingInvestor.com will also receive a special Featured Article. Known by our readers as ‘Investor Spotlight”, we interview your company and feature your services on the Home Page for one week! If you would prefer to author an article about factoring, we would be glad to feature it as well! So what do you have to lose?

The advertising spaces are limited, so call now!

To get started simply email tracy@diversifiedinvestment.com to request a Publisher’s Rate Card. Don’t miss this easy and affordable way to generate business.

Please feel free to contact me with any questions. You can reach me via email at tracy@diversifiedinvestment.com or by phone at 1-888-999-7905.

Sincerely,

Tracy Z. Rewey

www.FactoringInvestor.com