Marketing Tools For Small Factors & Consultants – A Hands-On Guide to Methods That Work

What are the most effective marketing methods to find new factoring clients?

This is a vital question confronting all factors and factoring consultants, especially those new to the business. Yet surprisingly little is written to answer such a key issue.

This book shows which tools work (and which haven’t worked) for seven professionals in the industry. You Will Discover:

• The most effective methods which have the lowest cost – or no cost at all.
• Methods too often used by newcomers which are quite expensive and generate very little (if any) business.
• How to define your “choice client” then identify and zero in on that audience.
• Specific advice about what to do (and what not to do) as you get started.
• Unique methods not often considered when planning a marketing strategy.
• An analysis of all the marketing tools presented including:
• The business cards used by the author and each contributor.
• Charts reviewing marketing resources recommended by the writers.
• A chart summarizing all the marketing methods described in the book, including their relative effectiveness and cost.
• Sensible yet easily overlooked practices of highly effective networking.
• A sample public speaking presentation by one of the best in the business.
• Essential yet simple guidelines for making your web site a knockout instead of a yawner.

**Click Here to Download the Marketing ebook for only $13.95**

Or Combine as a Special Bundle

**Click Here to Download the entire Small Factor Series – 6 ebooks in all – for only $95.00**

About the Author: Jeff Callender has been factoring small receivables since 1994. With his books, articles, web sites, classes and workshops, he has taught thousands how to profit with this lucrative investment. This book reveals the essentials you must understand in order to safely make these remarkable returns.

Factoring Fundamentals – How You Can Make Large Returns in Small Receivables

Are you seeking a way of making dependable income with the hours you choose from any location you want?

Would you like to make consistent, “even routine”  high investment returns without the roller coaster ride of stocks, options, futures, and other risky investments?

This book opens a new world of creating income in a way unfamiliar to most people. You will be introduced to an enterprise that is win-win for you and the small businesses you will help.

Do this part-time or full-time, you decide. If you need to make dependable, high returns with a hands-on investment, are looking for a way to add a lucrative income stream to your existing work, or are just interested in making very good money, this book is for you.

You will discover…

• How factoring, buying business invoices for less than their face value, is a proven investment tool that has been practiced for literally centuries.
• How you can make middle to high double-digit annualized returns purchasing as many or as few small receivables as you want.
• Why these high returns are consistent, dependable, and actually determined by you.
• How much capital you need to start – and it is probably much less than you think.
• That you probably already have the space and equipment you need to begin.
• Why factoring can be the perfect part-time or second income if you’re happy with your present work.
• How factoring provides excellent supplemental income if you’re retired or just want to work flexible hours at your own pace.
• How you can transition into factoring from the job you no longer have or like.
• What you need to be a full-time factor
• Why factoring is enjoyable for you, beneficial to others, and financially rewarding for everyone.
• Four common risks that are involved, plus two others you don’t expect.
• Specific steps “many of which cost nothing” you can and must take to minimize these risks.
• One simple technique that will make a catastrophic loss impossible.
• Six types of receivables you should avoid and why.
• 25 requirements people look for when researching a new venture, and how factoring meets each one.
• Your answer to the question, “Does factoring small receivables make sense for me?”

“This book shows how investing in receivables is rewarding, within reach for a great many people, and can be done part-time or full-time. A Small Factors can operate successfully by following the guidelines described in this book.” — Bert Goldberg , President, International Factoring Association

About the Author: Jeff Callender has been factoring small receivables since 1994. With his books, articles, web sites, classes and workshops, he has taught thousands how to profit with this lucrative investment. This book reveals the essentials you must understand in order to safely make these remarkable returns.

**Download the entire Small Factor Series – 6 ebooks in all – for only $95.00**

Unlocking the Cash in Your Company “How to Get Unlimited Funds Without a Loan”

Do You Need Capital for Your Company?

Will factoring help your small business?

Learn how selling your invoices can generate immediate cash flow, who can qualify, when to factor and when not to, how to find the right factor, how to know if a factor is right for your company, and much more.

This book introduces an alternative means of financing called factoring which is misunderstood by some business owners, unknown to most, yet available to many who cannot obtain a bank loan. It can open doors you never knew existed to provide the cash your company sorely needs.

You Will Discover…

• Why you may never have heard of factoring, despite its existence for centuries.
• What types of businesses qualify for these funds and the simple requirements to meet.
• Why many companies turned down by banks are welcomed by factors.
• Tips and resources to make your search for a factor fast and inexpensive.
• Features and services to look for in a factor…and clues as to which factors to avoid.
• What to expect in the application process, and its speed compared to traditional loans.
• Common factoring procedures and why they are utilized.
• How to inform your customers you are factoring in a way that strengthens your business.
• A flowchart of the pre-funding steps, plus another of a normal factoring transaction from start to finish.
• Faulty assumptions often made about factoring, and mistakes to avoid once you’re under way.

About the Author: Jeff Callender has been factoring small receivables since 1994. With his books, articles, web sites, classes and workshops, he has taught thousands how to profit with this lucrative investment. This book reveals the essentials you must understand in order to safely make these remarkable returns.

**Download the entire Small Factor Series – 6 ebooks in all – for only $95.00**

Factoring Small Receivables “How to Make Money in Little Deals the Big Guys Brush Off”

This how-to manual teaches everything you need to know about starting and running a small factoring business.

With common sense directions and first-person experiences giving a “been there” flavor to each page, you’ll learn how factoring small receivables can be a lucrative, enjoyable business and an excellent tool for investing retirement or discretionary investment funds.

You will discover…

• How a small factor can profitably purchase low volume client receivables when big factoring companies can’t.
• Numerous marketing methods that will bring in plenty of business.
• Many common mistakes others have made – and how to avoid them.
• How to limit risk using proper due diligence, routine procedures, and numerous other strategies to keep your funds as safe as possible.
• Available credit reporting resources, where to find them, and how to use them.
• Record keeping techniques that assure a smooth-running operation.
• QuickBooks setup and entry methods to make tracking your profitability easy.
• Reviews of industry-specific software that is available, what it can do, how much it costs, and where to get it.
• A sample factoring transaction that ties it all together so you’ll know just what to do and can proceed with confidence.
• Numerous resources on the internet and other easy to find places that provide a wealth of information and powerful tools for beginning and experienced factors alike.

The material is presented in an engaging writing style that is upbeat, fast reading, and entertaining.

About the Author: Jeff Callender has been factoring small receivables since 1994. With his books, articles, web sites, classes and workshops, he has taught thousands how to profit with this lucrative investment. This book reveals the essentials you must understand in order to safely make these remarkable returns. First published in 1995 this updated 7th edition is full of new information and resources.

**Download the entire Small Factor Series – 6 ebooks in all – for only $95.00**

Factoring Case Studies – Learn and Profit from Experienced Small Factors

What Are Factoring Clients Really Like?

Are they honest, hard-working people who appreciate and absolutely need your help…or crooks out to rip you off? This book gives first-hand accounts, written by eight experienced small factors, of 21 client case studies. Each is true and full of practical wisdom and essential lessons.

You will discover…

• 10 case studies of good and even great clients – and what makes them both attractive and profitable to the factors who fund them.
• 11 case studies of negative experiences, some of which are downright awful – and guidance as to how to avoid such disasters.
• Hundreds of tips, identified by various icons in the margins of each page.
• These icons indicate good advice, red flags, factoring mistakes and client management errors, risk, due diligence practices, and many more.?
• A brief analysis following each case study which points out key lessons and subtle yet important details revealed in the case study.
• Short biographical sketches of all eight factors who come from a wide variety of backgrounds.
• Entertaining accounts of small businesses and their owners (all true), and their business and personal names (all obviously changed), including:

Seymour Horizon who arranged factoring before he even started his staffing business and quickly grew his company to a $6 million operation.

Cliff Trickey and his deceitful print shop business, Slippery Cliff International Press (SCIP).

Digger Busch, stuck in a job he hated and eager to begin his new landscaping business…which eventually blossomed with guidance and funds from his factor.

Corey Rotten, who ran up a large volume of factored invoices but was uncooperative when they didn’t pay…and whose records were mysteriously destroyed in a fire.

About the Author: Jeff Callender began doing what this book teaches in 1994. He has written books and numerous articles, consulted, and been a public speaker to thousands of people about how to profitably factor small receivables. No one comes close to providing as much information on the subject as he has.

**Download the entire Small Factor Series – 6 ebooks in all – for only $95.00**

Factor Marketing – Perfecting the Elevator Speech

Quick! Tell me what you do in two to three sentences. The elevator speech is a cornerstone marketing component for developing accounts receivable factoring clients.

Like with most businesses, the elevator speech is a brief commercial describing your services that can be used when contacting customers in person or by phone.

Here are five key elements of any successful elevator speech:

1. Personal and Business Name
2. Services Offered
3. Who benefits
4. What’s In It For Them (WIFT)
5. Duration of 30 seconds or less

This introduction assumes there is a limited amount of time, like an elevator ride, to describe what you can offer. When putting the components together, a factoring consultant elevator speech might sound like the following examples:

“Hello! My name is Tracy Rewey with Diversified Investment Services. We help companies generate cash by purchasing outstanding invoices. We specialize in saying yes when the banks say no. Please contact us if you or anyone you know can benefit from an advance on their accounts receivable.”

“I’m Joe Smith owner of Cash Flow Solutions. We supply something every business needs – money! We provide cash advances on slow paying invoices. Rather than waiting 30 days for payments, our clients have immediate access to funds to meet payroll, pay bills, take advantage of supplier discounts, or expand their business.“

The elevator speech should be customized to your individual style and the types of clients targeted. Be sure to spark interest and finish by handing the person a business card kept handy in a jacket pocket or an outside compartment of a briefcase.

Practice makes perfect so recite in front of a mirror and practice on family or friends. Once you have the elevator speech mastered you’ll be ready to use network marketing to develop clients that can benefit from accounts receivable financing.

Earn Consultant Fees Factoring Invoices with Millennium Funding!

Factoring account receivables is helping businesses through these tough economic conditions opening the door to earning opportunities for cash flow consultants.

FactoringInvestor (FI) caught up with Michael Ponomarew (MP) from Millennium Funding to fill us in on how they are helping consultants earn fees by helping businesses sell invoices. Read more

Recession is Nirvana for Factoring Business

With the recession and tightening credit markets the timing couldn’t be better to be part of the Factoring Industry than right now! Read more

Searching for Income? Factoring Makes Top Ten Jobs for 2009

When Yahoo puts out its Hot Jobs list, people listen.

As job prospects are expected to slow in 2009 people are urged to look into fields that are poised to excel.  Yahoo Hot Jobs listed being a Factor as one of their Top 10 Professions for 2009.  

More and more businesses are seeking Read more

Putting More Green in Your Wallet is as easy as 1-2-3

Being on the road as a guest speaker and instructor over the past ten years as well as my 22 plus years [boy am I getting old] in the cash flow industry has given me insight Read more

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