Take Aim With Factor Marketing!


What an interesting phrase but how does it relate to the Factoring Industry?

Many Factoring Consultants exhaust their marketing efforts with a shotgun approach, never aiming or directing a Target marketed message to a Target marketed audience. Unfortunately, these individuals end up creating a lot of activity but not being very productive.

Consultants working in the Factoring industry on a part-time basis have limited time available to put forth to their consulting business. These consultants have very little time to waste.

Full-time Consultants are the complete opposite; they have a lot of time available to them therefore, a lot of time to waste.

Marketing efforts that are not Targeted are very difficult to manage and in many cases can exhaust your marketing budget. Try picking a Niche in a type of industry with annual sales between 500K and 2.5MM. This should help you narrow your scope.

Next pick an industry that you are familiar with. Why? Because it makes targeting your market easier, you will get the most out of your Marketing budget and you can manage or track your marketing results more efficiently.

You should always try and leverage your efforts which means putting out one unit of effort that produces multiple results. This can be achieved by taking advantage of the Internet and the multiple marketing streams that the internet makes available.

Direct Mail campaigns that create curiosity and the Internet continue to be our companies top marketing mediums in controlling our own deal flow destiny. Set a monetary goal on the realistic income that you desire and then develop a marketing plan. This will help you keep focused and on track in reaching your goal.

So in conclusion, take “Aim at Something” and at the very least you will know where you are going. Define how you are going to get there or how you are going reach that Target market and use the Internet. Need I say more? Yes, I do somore to come later. All the Best!

Michael Ponomarew brings with him more than 24 years of experience in entrepreneurship, marketing, and business management. Mike can be reached at mikep@millenniumfunding.com or by calling 888.652.8298 ext. 45.

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