Looking for marketing and factoring training to increase business?
Take advantage of these…
Free Tools to Grow Your Factoring Business Online!
1. Google Places Page for Factoring
Believe it or not Google is providing a free web page for local businesses through their Google Places Pages. This allows a business to be found on Google Maps and also helps ranking for local search results.
Visit Google Places and click on the link for “Get Your Business Found on Google”. Follow the instructions for claiming your site. If your business is not currently listed it will walk you through adding the business.
Google then sends a confirmation letter to your physical address to verify the party claiming the business is really the owner (that is a good thing). The letter will have a confirmation code you’ll need to go back and input later. Once your business is verified you can optimize the page with photos, videos, keywords, services offered, and a link to your company website.
2. WordPress Platform
If you think blogs are just for sharing what you had for lunch…then you haven’t been on Facebook.
On a more serious note, the blog has matured and it provides a cost effective way to build an Internet site. WordPress makes it easy and free to use their open platform. Check out some of the impressive business sites that have been built in their WP showcase gallery.
Just one word of caution. While you can set up a free blog hosted on their site, you are better off using the free WP software to install under your own domain name and hosting account. For about $10 to register your domain at GoDaddy and $9 a month hosting fees at HostGator, you can now have a professional looking site with your own URL. That means your web address will be www.yourcompanyname.com and not www.yourcompanyname.wordpress.com
3. Keyword Research Tool
Wondering just what words and phrases people are using online to find factoring help? The Google Keyword Tool will tell you exactly how many people search for a certain phrase along with other related phrases. This knowledge will help optimize your company website and marketing materials so they can be found by the Internet search engines.
4. Linked In
Want to network with over 100 million business professionals? Linkedin provides a free professional profile that helps you manage your online identity. You can also network with specific groups like business owners or factoring companies. There are over 50 groups on Linked in that are related to factoring.
5. Factoring Company Sites
I’m always impressed with the amount of free factoring broker training some of the factoring companies make available online. Here are just a few of the ones to check out:
6 Common Factoring Objections and How to Answer
Factoring News Quarterly Magazine from IFA
Old School Factoring Broker Tips That Still Work in Today’s World
Find hundreds more with a simple online search or get our top picks in the Factoring Company Directory. Want to receive the latest in factoring news first? Set your profile in Google Alerts (yes that Goliath again) to receive an automatic email notification whenever a new factoring article is published online.
So what are you waiting for? Start using these free tools to boost your factoring broker business online!