5 Tips for a Successful Freight Broker Social Media Strategy

Having a strong social media presence is no longer an option for freight brokers; it is a need. Social media for B2B has become an essential method of marketing. It has its leverage in every industry you can think of. While the common B2B marketing tactics include email and website marketing, the power of social media should not be forgotten. It is a missed opportunity when B2B companies don’t take advantage of the perks that comes with social media. It’s a great way to get information out fast to your target audiences. With the proper digital marketing strategies, your business can assist prospects in researching purchase decisions, improve search engine optimization (SEO), generate leads and drive business. Social media platforms … [Read more...]

Best Video Marketing Practices for Factoring Companies

Being in the B2B finance industry, sometimes marketing ideas can feel limited. However, social media allows you to market to an audience creatively. With social media and mobile users increasing each year across all industries, it’s important for B2B companies, particularly those in the factoring world, to jump in and engage prospects. One way to reach a new audience, or keep in touch with your current one, is by creating videos. In fact, many marketers consider video as a leading form of lead generation. Even with all the numbers standing for video marketing, it can be hard to get started, especially for factoring companies. Here are some of the best video marketing practices to get your factoring business going. Step 1: Topic … [Read more...]

2018 International Factoring Association Conference

The 24th Annual Factoring Conference will be held at Fontainebleau in Miami Beach, Florida May 9 - 12, 2018! The event, brought to you by the International Factoring Association, features industry information from accredited speakers, expert panels and roundtable events, networking opportunities and evening receptions. 2018 Speakers, Panels, Roundtable and More Speakers Chef Jeff Henderson -Leadership Lessons from a Hustler Robert Stephens - Disruption, One Industry At A Time Michael "Bret" Hood - Using Verbal Statement Analysis to Detect Deception Brian Center - Factoring 101 Ian Varley - Niche Industries 101 Senator Joe Donnelly - Senate Viewpoint on the Regulation and Oversight of the Finance and Small Business … [Read more...]

10 Apps to Help A Factoring Business Stay Organized

Organization can easily slip through the cracks when you’re running a busy factoring business. Perhaps you’ve forgotten to email information to a recent prospect or you’ve missed an important conference call because you lost track of time. If you’ve ever found yourself sitting through piles of paperwork to locate a phone number or accidently throwing away something valuable, you’re not alone. Keeping your documents and to-dos organized may seem like a full-time job on its own, but it doesn’t have to be this way. Why? Because there’s an app for that. An endless variety of mobile apps are available to keep factoring brokers organized. From smartphone apps for note-taking to contact management and mileage tracking, there is bound to be a … [Read more...]

8 Email Marketing Tips For Factoring Brokers

8 Tips to Reach Your Prospects With Email Marketing For Factoring Brokers... It’s not easy to market to new factoring prospects. Many marketing tactics exist to effectively generate new leads including social media, blogging, paid advertising, direct mail and email marketing. While all of these strategies are effective and necessary forms of marketing, email marketing allows factoring brokers to reach prospects in seconds at a very low cost, with more personalization options. It’s an inexpensive and easy to use tool in your advertising arsenal. One of the greatest benefits to email marketing is personalization. It’s important to customize email messages to each prospect to increase open rates and responses. Factors can send … [Read more...]

Home Care is a Great Opportunity for the Factoring Industry

Don’t let the term medical receivable fool you. The rapid growth in home health care is creating opportunity in the factoring industry similar to traditional staffing. According to a (not surprising) 2010 AARP survey, 9 out of 10 older Americans said they’d rather be cared for in their homes than in a nursing home. As the baby boomer generation ages, Medicaid had to evolve to meet the needs of this large demographic. The Affordable Care Act (ACA) introduced a number of new incentives that made it possible for seniors and the developmentally disabled to receive care in the comfort of their homes, rather than moving into nursing home facilities. The ACA created new options and incentives to encourage states to provide home and … [Read more...]

10 Questions to Ask Before Signing a Factoring Contract

If you are considering factoring your receivables, you are probably already aware of its benefits. But other things are essential to know before you sign on the bottom line with a factoring firm. The most important is this: not every factoring firm is the same! Not only does every company have its own procedures and requirements, but some also have more experience in certain industries and factoring methods than others. Here is a list of questions you should ask before signing a factoring contract. 1. How many years has the company been in business? Over the years the factoring industry has grown considerably as more and more people realize factoring is an excellent method for increasing cash flow. However, with the increase in … [Read more...]

How to Get More Leads in the Factoring Industry

Looking to get more leads this year? We get it. The factoring industry is not always easy to promote. There are so many avenues a factoring company can take in order to appeal to potential clients. It is important to take into account all possible industries when you are promoting your factoring business. Every customer that comes to your site wants to feel included and have their voice heard. Just think if you were a small business owner looking for funding, what would speak to you the most? It might not always be easy to do, but it’s crucial to getting the leads that your factoring company wants. Don’t worry, you won’t have to think too hard. We have complied a list of best practices for increasing leads as clients come in … [Read more...]

Look Inside To Be Successful In Your Factoring Business

Whenever you watch a sporting event whether it’s baseball, football, hockey, basketball or some other sport, the objective is to score as many points as possible to beat your opponent. I usually score really high at my favorite sport--unfortunately it involves golf clubs and a little white ball. The same is true for the factoring business. Whether your company is a startup or a seasoned veteran your goal is to score points in the form of revenues while keeping expenses low and eventually turning a profit. There are tons of marketing strategies, that can range anywhere from hiring a salesforce to execute your game plan, internet marketing, social media, and a myriad of others that will best suit your company. Experience has taught us that … [Read more...]

Earth Day Tips For An Ecofriendly Factoring Business

April 22nd will mark the 46th annual Earth Day, an internationally recognized holiday that promotes environmental conservation and energy efficiency—does your factoring company/brokerage have a plan to contribute to the cause? If not, no worries—there is still time to come up with something. From making your factoring firm more ecofriendly to choosing an ongoing project with which to get involved, there are numerous ways that your factoring business can join the movement and do its share. In the office... Reusable Pens - The Secret Savior Some of the most wasteful products are those that you would never expect—disposable pens, for example. Each day, the Americans throw away more than four million disposable pens, all of which are … [Read more...]