8 Tips to Reach Your Prospects With Email Marketing For Factoring Brokers... It’s not easy to market to new factoring prospects. Many marketing tactics exist to effectively generate new leads including social media, blogging, paid advertising, direct mail and email marketing. While all of these strategies are effective and necessary forms of marketing, email marketing allows factoring brokers to reach prospects in seconds at a very low cost, with more personalization options. It’s an inexpensive and easy to use tool in your advertising arsenal. One of the greatest benefits to email marketing is personalization. It’s important to customize email messages to each prospect to increase open rates and responses. Factors can send … [Read more...]
Earth Day Tips For An Ecofriendly Factoring Business
April 22nd will mark the 46th annual Earth Day, an internationally recognized holiday that promotes environmental conservation and energy efficiency—does your factoring company/brokerage have a plan to contribute to the cause? If not, no worries—there is still time to come up with something. From making your factoring firm more ecofriendly to choosing an ongoing project with which to get involved, there are numerous ways that your factoring business can join the movement and do its share. In the office... Reusable Pens - The Secret Savior Some of the most wasteful products are those that you would never expect—disposable pens, for example. Each day, the Americans throw away more than four million disposable pens, all of which are … [Read more...]
Are Factoring Companies Prepared to Handle Your Leads?
The factoring world is changing – can your funding sources keep up? Your success as a broker hinges on your ability to place prospects with factoring companies that will close the deal. It is critical, then, that you focus you energy on working with funders that are prepared on every level to accept leads from brokers. So, are factoring companies prepared to effectively handle your leads? Below are some important things to consider before sending leads to any factoring company. Have a conversation with each funder before referring deals in which you learn their expectations of you, establish your expectations of them and make sure you are comfortable with their ability to meet your requirements. If their system doesn’t measure up, you … [Read more...]
5 Business Cash Flow Resolutions for 2014
January offers the first opportunity for businesses to evaluate their performance during the busy holiday season and, for many, to consider and commit to a plan for the coming year. Unfortunately, if cash flow is tight during this critical time then it can set a business up for failure. Whether you believe in making resolutions or are afraid of breaking them, we have five business cash flow resolutions that companies can use to eliminate (or greatly reduce) their cash flow concerns. Resolution #1: Control your outward cash flow Are you overpaying for services or, worse, paying for services you don’t even need? As service contracts come up for renewal, look carefully at your expenses and decide if you are getting the best value for your … [Read more...]
How Factoring Benefits Temporary Staffing Agencies
Temporary staffing has been a linchpin for recession recovery, representing approximately 14 percent of the nation’s job growth each month throughout 2013. As a result, temporary staffing agencies may feel the cash crunch of expanding recruitment and marketing efforts and meeting greater demands from their customers. For these agencies, invoice factoring is the ideal funding solution to keep them on solid financial footing. There are several benefits to factoring for temporary staffing agencies: Factoring is the most flexible financing option available to staffing agencies. Financial flexibility means they do not have to worry about submitting a minimum amount of invoices or hitting a monthly maximum. An agency can choose to factor as … [Read more...]
Social Media: Worth the Time for Factors?
Factors and brokers know that time is everything when it comes to factoring. In order to find and close deals, connecting and following up with a lead quickly is essential. Marketing is an important part of growing any business. That’s why factoring companies often devote a substantial amount of time to marketing, advertising and branding efforts. Social Buzz Social media seems to be the new hot thing when it comes to online marketing—after all, there is a huge audience available, it’s targeted, and it is about as cheap as it gets. Current marketing research from HubSpot shows that social media produces double the leads of trade shows or pay-per-click advertising. Also, companies that generate over 1,000 Facebook likes are also likely to … [Read more...]
The Unique Problems of Construction Factoring (And How to Solve Them)
Construction factoring can be every bit as tricky to navigate as it is lucrative. Ask a factor what industries they can fund, and nine times out of ten they are going to claim they can fund almost everything under the sun - everything, of course, except one little pesky industry: Construction. … [Read more...]
Factor Finders Caters to Helping Factoring Brokers Succeed
Have a factoring deal but can't find the right funder? Don't lose out commissions! Factoring brokers can turn to Factor Finders to take advantage of a unique opportunity. Nikki Fores, Marketing Manager, explains how Factor Finders LLC is helping consultants succeed in this interview with Factoring Investor. … [Read more...]