Having a strong social media presence is no longer an option for freight brokers; it is a need. Social media for B2B has become an essential method of marketing. It has its leverage in every industry you can think of. While the common B2B marketing tactics include email and website marketing, the power of social media should not be forgotten. It is a missed opportunity when B2B companies don’t take advantage of the perks that comes with social media. It’s a great way to get information out fast to your target audiences. With the proper digital marketing strategies, your business can assist prospects in researching purchase decisions, improve search engine optimization (SEO), generate leads and drive business. Social media platforms … [Read more...]
Best Video Marketing Practices for Factoring Companies
Being in the B2B finance industry, sometimes marketing ideas can feel limited. However, social media allows you to market to an audience creatively. With social media and mobile users increasing each year across all industries, it’s important for B2B companies, particularly those in the factoring world, to jump in and engage prospects. One way to reach a new audience, or keep in touch with your current one, is by creating videos. In fact, many marketers consider video as a leading form of lead generation. Even with all the numbers standing for video marketing, it can be hard to get started, especially for factoring companies. Here are some of the best video marketing practices to get your factoring business going. Step 1: Topic … [Read more...]
10 Apps to Help A Factoring Business Stay Organized
Organization can easily slip through the cracks when you’re running a busy factoring business. Perhaps you’ve forgotten to email information to a recent prospect or you’ve missed an important conference call because you lost track of time. If you’ve ever found yourself sitting through piles of paperwork to locate a phone number or accidently throwing away something valuable, you’re not alone. Keeping your documents and to-dos organized may seem like a full-time job on its own, but it doesn’t have to be this way. Why? Because there’s an app for that. An endless variety of mobile apps are available to keep factoring brokers organized. From smartphone apps for note-taking to contact management and mileage tracking, there is bound to be a … [Read more...]
8 Email Marketing Tips For Factoring Brokers
8 Tips to Reach Your Prospects With Email Marketing For Factoring Brokers... It’s not easy to market to new factoring prospects. Many marketing tactics exist to effectively generate new leads including social media, blogging, paid advertising, direct mail and email marketing. While all of these strategies are effective and necessary forms of marketing, email marketing allows factoring brokers to reach prospects in seconds at a very low cost, with more personalization options. It’s an inexpensive and easy to use tool in your advertising arsenal. One of the greatest benefits to email marketing is personalization. It’s important to customize email messages to each prospect to increase open rates and responses. Factors can send … [Read more...]
How to Get More Leads in the Factoring Industry
Looking to get more leads this year? We get it. The factoring industry is not always easy to promote. There are so many avenues a factoring company can take in order to appeal to potential clients. It is important to take into account all possible industries when you are promoting your factoring business. Every customer that comes to your site wants to feel included and have their voice heard. Just think if you were a small business owner looking for funding, what would speak to you the most? It might not always be easy to do, but it’s crucial to getting the leads that your factoring company wants. Don’t worry, you won’t have to think too hard. We have complied a list of best practices for increasing leads as clients come in … [Read more...]
Look Inside To Be Successful In Your Factoring Business
Whenever you watch a sporting event whether it’s baseball, football, hockey, basketball or some other sport, the objective is to score as many points as possible to beat your opponent. I usually score really high at my favorite sport--unfortunately it involves golf clubs and a little white ball. The same is true for the factoring business. Whether your company is a startup or a seasoned veteran your goal is to score points in the form of revenues while keeping expenses low and eventually turning a profit. There are tons of marketing strategies, that can range anywhere from hiring a salesforce to execute your game plan, internet marketing, social media, and a myriad of others that will best suit your company. Experience has taught us that … [Read more...]
Earth Day Tips For An Ecofriendly Factoring Business
April 22nd will mark the 46th annual Earth Day, an internationally recognized holiday that promotes environmental conservation and energy efficiency—does your factoring company/brokerage have a plan to contribute to the cause? If not, no worries—there is still time to come up with something. From making your factoring firm more ecofriendly to choosing an ongoing project with which to get involved, there are numerous ways that your factoring business can join the movement and do its share. In the office... Reusable Pens - The Secret Savior Some of the most wasteful products are those that you would never expect—disposable pens, for example. Each day, the Americans throw away more than four million disposable pens, all of which are … [Read more...]
Trade Show Tips and Tricks for Invoice Factoring Companies
Trade Shows: the business necessary-evil that you either love or hate. Whichever camp you’re in, trade shows can be an indispensable asset to growing your factoring business (and also where pens and office gadgets go to die). They offer the ability to reach a wide range of potential customers and truly connect with people who can benefit from your services. However, not all trade show exhibitors are created equal. Here are some ideas for having a successful trade show and how to convert the leads you meet! 1) Send your most outgoing people. This seems like a no-brainer, but you’d be surprised at how many businesses don’t factor personality into who they send to a trade show. Even if your social butterfly isn’t necessarily in sales, … [Read more...]
Marketing Apps and Tools to Help Your Invoice Factoring Business Soar
Let’s face it – sometimes your marketing strategy can take the back seat when it comes to building and growing a small business. This can be especially true for invoice factoring companies, in which often times, employees wear more than one hat. Whether your marketing team is one person or ten, these tools are sure to help you expand your marketing operations and increase brand awareness. Hootsuite It’s impossible nowadays to market your business without social media. However, the amount of social media tools we’re now expected to keep up with can be overwhelming. Lighten your load with a tool like Hootsuite, which is a social-media management system. With Hootsuite, you have the capability to maintain and schedule posts for all of your … [Read more...]
4 Online Marketing Predictions for Factoring Business Owners in 2015
A strong online presence is vital to marketing your factoring business in 2015. With ever-increasing competition for shrinking Google real estate, slapping up a website and establishing accounts on Facebook, Twitter and LinkedIn simply won’t cut it anymore. The cash flow industry is competitive and online marketing can prove challenging to any factoring business. Change is the only constant in digital marketing, but here are four predictions that should hold true for online marketing in 2015. 1. Mobile matters more than ever Think about the last time you performed a Google search at home. Did you start up your desktop or pull out a phone or tablet? Even if you did the former, it’s likely a huge chunk of your prospects did the latter. If … [Read more...]