Looking to get more leads this year? We get it. The factoring industry is not always easy to promote. There are so many avenues a factoring company can take in order to appeal to potential clients. It is important to take into account all possible industries when you are promoting your factoring business. Every customer that comes to your site wants to feel included and have their voice heard. Just think if you were a small business owner looking for funding, what would speak to you the most? It might not always be easy to do, but it’s crucial to getting the leads that your factoring company wants. Don’t worry, you won’t have to think too hard. We have complied a list of best practices for increasing leads as clients come in … [Read more...]
Look Inside To Be Successful In Your Factoring Business
Whenever you watch a sporting event whether it’s baseball, football, hockey, basketball or some other sport, the objective is to score as many points as possible to beat your opponent. I usually score really high at my favorite sport--unfortunately it involves golf clubs and a little white ball. The same is true for the factoring business. Whether your company is a startup or a seasoned veteran your goal is to score points in the form of revenues while keeping expenses low and eventually turning a profit. There are tons of marketing strategies, that can range anywhere from hiring a salesforce to execute your game plan, internet marketing, social media, and a myriad of others that will best suit your company. Experience has taught us that … [Read more...]
Earth Day Tips For An Ecofriendly Factoring Business
April 22nd will mark the 46th annual Earth Day, an internationally recognized holiday that promotes environmental conservation and energy efficiency—does your factoring company/brokerage have a plan to contribute to the cause? If not, no worries—there is still time to come up with something. From making your factoring firm more ecofriendly to choosing an ongoing project with which to get involved, there are numerous ways that your factoring business can join the movement and do its share. In the office... Reusable Pens - The Secret Savior Some of the most wasteful products are those that you would never expect—disposable pens, for example. Each day, the Americans throw away more than four million disposable pens, all of which are … [Read more...]
Protecting Your Factoring Company From Cyber Fraud – Proxy Servers
As technology gets more advanced, so do cyber crimes; so how do you protect your factoring company from becoming the next victim? In today’s world, doing business with customers Nationwide has become much easier, thanks to the Internet. With the advancement of technology, comes new threats. As more business is done online, the less face to face encounters you will have with prospective customers. If you are a factoring company, operating in one office on the East Coast, it’s not very likely that you will be flying to the West Coast to meet a new potential customer. It’s more likely that most/all communications will be through, emails, web forms, text messages, chats, phone calls and a host of other online methods of contact. With that … [Read more...]
4 Important Questions Your Customers May Have About Factoring
Business owners often have many questions when it comes to factoring, since it is a form of financing that is unfamiliar to many. They want to understand the practice and how it will affect their business now and in the future. Being prepared to answer their important questions will help you make them comfortable with factoring and more likely to want to do business with you. Will factoring work for my industry or specific business? Factoring is a viable financing option in many industries, including manufacturing, medical, construction, oil and gas, temporary staffing, trucking and freight, technology, and clothing and textiles. While each industry has its own challenges, they tend to share commonalities which make factoring … [Read more...]
Trade Show Tips and Tricks for Invoice Factoring Companies
Trade Shows: the business necessary-evil that you either love or hate. Whichever camp you’re in, trade shows can be an indispensable asset to growing your factoring business (and also where pens and office gadgets go to die). They offer the ability to reach a wide range of potential customers and truly connect with people who can benefit from your services. However, not all trade show exhibitors are created equal. Here are some ideas for having a successful trade show and how to convert the leads you meet! 1) Send your most outgoing people. This seems like a no-brainer, but you’d be surprised at how many businesses don’t factor personality into who they send to a trade show. Even if your social butterfly isn’t necessarily in sales, … [Read more...]
Marketing Apps and Tools to Help Your Invoice Factoring Business Soar
Let’s face it – sometimes your marketing strategy can take the back seat when it comes to building and growing a small business. This can be especially true for invoice factoring companies, in which often times, employees wear more than one hat. Whether your marketing team is one person or ten, these tools are sure to help you expand your marketing operations and increase brand awareness. Hootsuite It’s impossible nowadays to market your business without social media. However, the amount of social media tools we’re now expected to keep up with can be overwhelming. Lighten your load with a tool like Hootsuite, which is a social-media management system. With Hootsuite, you have the capability to maintain and schedule posts for all of your … [Read more...]
What Now? Moving Forward in the Factoring Business After Being Defrauded
Behind every successful entrepreneur there are A LOT of failures, especially in the world of factoring. Being defrauded is a part of the factoring industry and it’s only a matter of time until it happens to you on some level. However, there’s a difference between coming out on top and going under. Here are some ideas on how to deal with being deceived and what to do when you find yourself asking, “What now?” (This article is a follow up to Protecting Yourself From Liars in the Factoring Industry - Part 1) Add it to your business plan We know—this sounds a little crazy. But calculating losses into your expenses before they even happen is a smart idea. Think of this as your ‘rainy-day’ fund: just like you wouldn’t go into retirement … [Read more...]
Protecting Yourself from Liars in the Factoring Industry
It’s no surprise to anyone in the factoring world that fraud is always a risk. If you ask any factoring company owner, it’s not even a matter of “if,” but, “when.” As much as we want to believe that all of our clients are honest and full of integrity, the truth is: some just aren’t. While most factoring companies go through very thorough measures in order to protect themselves, no business is completely immune. When there are hundreds and thousands of dollars at stake, what’s the solution? Unfortunately, there isn’t one—unless you want all of your potential and current clients to take lie detector tests—which probably won’t be great for future business. However, if you know what to listen and look for, it’s possible to avoid being scammed … [Read more...]
Simple Cost-Cutting Strategies for Factoring Business Owners
It’s no surprise that factoring businesses, new or old, rely on steady and abundant cash flow in order to be profitable. Being smart about how and where to efficiently manage funds can make or break the difference between flourishing and floundering in the world of factoring. Check out these ideas on how to cut costs so that you’re not overspending in areas that could be hurting your factoring company. Replace Print with Social Media It may not seem like a big deal, but the use of social media for marketing is no longer an option. Given that social media/networking is the top online activity in the US, small businesses can use it to capitalize on increased brand exposure, web traffic and even possible sales. Social media offers … [Read more...]