Successful Factoring Consultants utilize a marketing plan to stay focused and on track in developing business. Here are 5 essential keys to building an effective targeted marketing plan,
as highlighted in my recent article, If You Aim at Nothing You Will Hit It!
First of all a marketing plan outlines the specific actions you intend to carry out to interest potential clients in your product and/or service and persuade them to buy the product and/or implement the services you offer.
A successful marketing plan implements your marketing strategy that is used in reaching your goals and it helps in setting your marketing budget.
Consider these 5 points when developing your Marketing Plan.
1. Positioning
Communicate with your prospects exactly why they should do business with you. Focus on the features and benefits that you provide along with WIFT or What’s In it For Them!
2. Packaging
Package and present your services to generate interest and response from qualified prospects. Make sure you include a CTA or Call to Action that directs your prospects to respond.
3. Promotion
Get more qualified prospects to call that are ready to do business with you now. Use Direct Mail campaigns that create curiosity and the Internet to leverage your efforts. Develop Referral Sources through associations and networking.
4. Persuasion
Turn those who call you into immediate sales whether over the phone or via a website. Developing good communication skills is an important attribute in the conversion process. Implement the 80/20 Rule – talk 20% of the time and listen 80% of the time.
5. Performance
Keep clients coming back and referring others – forever!! A happy client is a great referral source. Maintain constant contact with your client to help you identify potential issues and opportunities.
Michael Ponomarew brings with him more than 24 years of experience in entrepreneurship, marketing, and business management. Mike can be reached at mikep@millenniumfunding
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