What are the most effective marketing methods to find new factoring clients? This is a vital question confronting all factors and factoring consultants, especially those new to the business. Yet surprisingly little is written to answer such a key issue. This book shows which tools work (and which haven't worked) for seven professionals in the industry. You Will Discover: The most effective methods which have the lowest cost - or no cost at all. Methods too often used by newcomers which are quite expensive and generate very little (if any) business. How to define your "choice client" then identify and zero in on that audience. Specific advice about what to do (and what not to do) as you get started. Unique methods not often … [Read more...]
Marketing – If the Phone Does Not Ring, Nothing Else Matters
No matter what industry you are in, it is easy to get bogged down with the little things. Some people are so focused on their business name, business cards, stationary, website, and office furniture, they forget the biggest goal; Getting the Phone to Ring! … [Read more...]