Need to meet payroll? Are suppliers demanding payment? Has the bank reduced or pulled your credit line? These are just a few of the challenges facing businesses in today's economy. In fact over one third of banks surveyed by the Federal Reserve in April 2009 have reported a decline in credit line and credit card limits for businesses. … [Read more...]
Marketing Tools For Small Factors & Consultants – A Hands-On Guide to Methods That Work
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What are the most effective marketing methods to find new factoring clients? This is a vital question confronting all factors and factoring consultants, especially those new to the business. Yet surprisingly little is written to answer such a key issue. This book shows which tools work (and which haven't worked) for seven professionals in the industry. You Will Discover: The most effective methods which have the lowest cost - or no cost at all. Methods too often used by newcomers which are quite expensive and generate very little (if any) business. How to define your "choice client" then identify and zero in on that audience. Specific advice about what to do (and what not to do) as you get started. Unique methods not often … [Read more...]
Unlocking the Cash in Your Company “How to Get Unlimited Funds Without a Loan”
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Do You Need Capital for Your Company? Will factoring help your small business? Learn how selling your invoices can generate immediate cash flow, who can qualify, when to factor and when not to, how to find the right factor, how to know if a factor is right for your company, and much more. This book introduces an alternative means of financing called factoring which is misunderstood by some business owners, unknown to most, yet available to many who cannot obtain a bank loan. It can open doors you never knew existed to provide the cash your company sorely needs. You Will Discover... Why you may never have heard of factoring, despite its existence for centuries. What types of businesses qualify for these funds and the simple … [Read more...]
Factoring Conference CD and Handouts
The International Factoring Association (IFA) wrapped up their 15th Annual Factoring Conference in Orlando, FL on April 25, 2009. If you missed this informative event IFA has made it easy to listen to the 2009 factoring conference sessions on audio CD. This year's session handouts are also available for download in PDF format. For more information visit the IFA site. … [Read more...]
Factoring – The “F” is for Flexibility
There are a lot of misconceptions about Factoring accounts receivable. The two biggest myths are It Costs Too Much and Lack of Flexibility. That may have been true in "the old days" but nothing could be further from the truth today. … [Read more...]
Using a Factor’s Credit Risk Expertise
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You probably already know about the ability to sell invoices to a Factor. You may also know you don't have to Factor all your invoices - just the ones you want or need. But did you know a Factor could provide tremendous help on invoices that you don't even factor? … [Read more...]
Factor Marketing – Perfecting the Elevator Speech
Quick! Tell me what you do in two to three sentences. The elevator speech is a cornerstone marketing component for developing accounts receivable factoring clients. Like with most businesses, the elevator speech is a brief commercial describing your services that can be used when contacting customers in person or by phone. Here are five key elements of any successful elevator speech: Personal and Business Name Services Offered Who benefits What's In It For Them (WIFT) Duration of 30 seconds or less This introduction assumes there is a limited amount of time, like an elevator ride, to describe what you can offer. When putting the components together, a factoring consultant elevator speech might sound like the following … [Read more...]
2009 Factoring Conference
Looking for in-depth information on factoring account receivables? The International Factoring Association (IFA) is holding their 15th annual factoring conference April 22-25, 2009, at JW Marriott Grande Lakes in Orlando FL. This 4 day conference is dedicated to banks, finance companies, and factoring professionals offering financing through factoring. Here are a few of the scheduled sessions that caught my eye: Funding Your Factoring Operation Tricks of the Trade for Entrepreneurial Factors Internet Marketing Factoring 101 Economic Projections affecting the Factoring Industry Factoring Around the World Small Factors Workshop The cost to register for the conference is $995 (plus an additional $50 for non IFA members). … [Read more...]
5 Keys to Factor Marketing Success!
Successful Factoring Consultants utilize a marketing plan to stay focused and on track in developing business. Here are 5 essential keys to building an effective targeted marketing plan, … [Read more...]
Take Aim With Factor Marketing!
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"IF YOU AIM AT NOTHING YOU WILL HIT IT!" What an interesting phrase but how does it relate to the Factoring Industry? Many Factoring Consultants exhaust their marketing efforts with a shotgun approach, never aiming or directing a Target marketed message to a Target marketed audience. Unfortunately, these individuals end up creating a lot of activity but not being very productive. … [Read more...]