How Groupon makes Factoring Invoices look downright cheap for small business financing. … [Read more...]
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Marketing Ideas for Factoring Brokers – Book Review
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Do you ever wish someone would hand you a blue print for finding business? If you are like most factoring brokers you may wonder: “Which marketing methods are most effective?” “Which are a waste of time and money?” … [Read more...]
Marketing Tools For Small Factors & Consultants – A Hands-On Guide to Methods That Work
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What are the most effective marketing methods to find new factoring clients? This is a vital question confronting all factors and factoring consultants, especially those new to the business. Yet surprisingly little is written to answer such a key issue. This book shows which tools work (and which haven't worked) for seven professionals in the industry. You Will Discover: The most effective methods which have the lowest cost - or no cost at all. Methods too often used by newcomers which are quite expensive and generate very little (if any) business. How to define your "choice client" then identify and zero in on that audience. Specific advice about what to do (and what not to do) as you get started. Unique methods not often … [Read more...]
Marketing – If the Phone Does Not Ring, Nothing Else Matters
No matter what industry you are in, it is easy to get bogged down with the little things. Some people are so focused on their business name, business cards, stationary, website, and office furniture, they forget the biggest goal; Getting the Phone to Ring! … [Read more...]
Factor Marketing – 5 Proven Referral Sources
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A factoring broker has excellent earning potential referring business to factoring companies for accounts receivable funding. But before there are commissions there must first be prospects, which all stems from active marketing. Successful factoring brokers continually turn to referral based marketing as a key component of an effective marketing plan. Consider these five proven performers when developing factoring referral business: … [Read more...]
Factor Marketing – Perfecting the Elevator Speech
Quick! Tell me what you do in two to three sentences. The elevator speech is a cornerstone marketing component for developing accounts receivable factoring clients. Like with most businesses, the elevator speech is a brief commercial describing your services that can be used when contacting customers in person or by phone. Here are five key elements of any successful elevator speech: Personal and Business Name Services Offered Who benefits What's In It For Them (WIFT) Duration of 30 seconds or less This introduction assumes there is a limited amount of time, like an elevator ride, to describe what you can offer. When putting the components together, a factoring consultant elevator speech might sound like the following … [Read more...]
5 Keys to Factor Marketing Success!
Successful Factoring Consultants utilize a marketing plan to stay focused and on track in developing business. Here are 5 essential keys to building an effective targeted marketing plan, … [Read more...]
Take Aim With Factor Marketing!
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"IF YOU AIM AT NOTHING YOU WILL HIT IT!" What an interesting phrase but how does it relate to the Factoring Industry? Many Factoring Consultants exhaust their marketing efforts with a shotgun approach, never aiming or directing a Target marketed message to a Target marketed audience. Unfortunately, these individuals end up creating a lot of activity but not being very productive. … [Read more...]
2019 International Factoring Conference
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The 25th Annual Factoring Conference will be held at the Manchester Hyatt in San Diego, CA! The event is hosted by the International Factoring Association and features industry information from accredited speakers, expert panels and roundtable events, networking opportunities and evening receptions. 2019 Factoring Speakers, Panels, Roundtable and More Speakers Erik Wahl - UNthink Simon Anderson - Recognizing the Technologies and Trends That Are Transforming Factoring and Techniques to Make Your Company Future-Ready Cynthia Hetherington, CFE - Searching in the Dark Web: Finding Fraud Online Brian Center - Factoring 101 Pedro Armada, CFE - Unique Challenge of Factoring in Latin America Matt Baker - Sales 101 Elliot … [Read more...]
5 Tips for a Successful Freight Broker Social Media Strategy
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Having a strong social media presence is no longer an option for freight brokers; it is a need. Social media for B2B has become an essential method of marketing. It has its leverage in every industry you can think of. While the common B2B marketing tactics include email and website marketing, the power of social media should not be forgotten. It is a missed opportunity when B2B companies don’t take advantage of the perks that comes with social media. It’s a great way to get information out fast to your target audiences. With the proper digital marketing strategies, your business can assist prospects in researching purchase decisions, improve search engine optimization (SEO), generate leads and drive business. Social media platforms … [Read more...]